Times have been tough for retailers. Not only have fought for years in the face of a sluggish economy, but are beset by shopping online. There were many casualties, and some who are still working in a high degree of stress.
This week, however, showed why it is premature to talk about the imminent death of traditional retail.
Parking full, queues and crowds of bargain hunters shopping malls in the country and the malls on Boxing Day, in particular, noted magnetism for these purchases brand.
It may be premature to draw too many conclusions from Boxing Day fever.
The fact that the weather was much more appropriate for a day at the mall on the beach plays an important role. The same applies to the effect of people who held a sale bargains.
Indeed, the increase of 13 per cent of expenditure on Boxing Day, as recorded by Paymark, went against the latest trade statistics, which showed a decline of 0.8 percent in value in the September quarter.
All Boxing Day Satisfaction figures also display a warning. Some persuasive commercial offers consumers were attracted Unfortunately, the product of the individual circumstances of retailers disastrous.
But something seems to happen when the lines of eager buyers waiting at the gates open at 9:00, and when they are late and are happy to an hour parking circle before finding an empty place.
Could it be that consumer confidence is finally rebounding, as evidenced by a survey published this month Westpac McDermott.
He found that households have become more optimistic, and evaluation of your current financial situation is the best it has been for five years. This, along with electronic card transactions data suggests that September sales figures could have been a hiccup.
Anyway, trust is always whimsical. More information will be needed to confirm that the corner has been turned.
But what is indisputable is the Boxing Day crowds enduring appeal of traditional shopping.
Retailers Association of New Zealand "has spent the last two years saying it is declining. This will inevitably lead to job losses, said in an effort to appease the government take action against online shopping imposing VAT on all goods purchased abroad in the private sector, excluding gifts.
This is a difficult task due to the difficulty of collecting GST easily and efficiently.
Crowds flocked to stores this week show why it is useless.
Part of this issue can be tried on clothes or products have been tested and then went home and ordered them, perhaps, to a lower price on the internet.
But many more were happy to see and touch objects - then buy.
No doubt, also enjoyed the social interaction and found solace in the fact that their purchases were covered by the consumer guarantees law.
Must turn away if something went wrong. This is something that denies buying online.
Suggestions that traditional shopping is clearly in the past have been greatly exaggerated. Some retailers have survived years of economic claims news. Others may fall before the return of prosperity.
However, the participation rate shows the commercial appeal of San Esteban brick and mortar remains strong.
Source : http://www.nzherald.co.nz/
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